KEY CONCEPTS

Generative AI: Understanding the Key Concepts

Discover what Generative AI is, how it works, and how you can use it to boost your productivity in everyday life.

20/11/2023

ai generated image to accompany the blog
Courtesy: DALL·E 3
Overview

Almost every day we interact with technologies that help us to enhance our productivity and efficiency. Generative AI, a facet of Artificial Intelligence, presents an accessible opportunity for individuals without computing or coding skills, to elevate their performance in various tasks.

Still, a comprehensive understanding of Generative AI remains crucial to fully leverage the benefits of AI tools. This article aims to provide you with a better grasp of Generative AI principles, its daily applications and benefits, and the tips on how to take full advantage of it.

Understanding key-principles

Generative AI is a fascinating aspect of Machine Learning, a field where computers learn without explicit human programming. It’s like teaching a computer to think for itself by exposing it to various examples. Imagine it as a smart learner that gets better over time, just like humans do.

At the heart of Generative AI are special algorithms known as Large Language Models. They undergo extensive training on a vast amount of data, like a student studying for an exam. During this training, they learn the patterns and relationships between words, enabling them to predict and generate coherent text. It’s like the computer is becoming a creative writer, using what it learned to craft new content.

So, Generative AI, to say it in simpler terms, is a technology, based on algorithms and probabilities, that allows computers to generate new content, whether it’s text, images, or even music, via learning from existing datasets.

Visual representation of how Large Language Models answer a query.

Here is an example of the process behind the AI response to the user’s question about the location of the Trevi Fountain. Although a small portion (0.1%) of the data suggests Buenos Aires, the predominant information (96%) indicates Rome as the correct answer. Therefore, the AI provides the most likely and accurate response, stating that the Trevi Fountain is in Rome.

The best illustration of Generative AI that is accessible to everyone is of course ChatGPT: a chatbot imitating a real human conversation with your “personal assistant”, launched by Open AI in 2022. It became popular in less than one day since its public introduction.

In simulating human-like conversations, Chat GPT relies on Natural Language Processing (NLP), an intersection of linguistics and computer sciences. NLP allows machines to interpret, manipulate and understand authentic human language.

Daily applications and benefits

Generative AI seamlessly integrates into our daily lives. It liberates us from mundane, time-consuming chores, allowing us to focus on tasks that demand our creativity and attention. Generating content, correcting texts, summarizing complex information, providing precise answers to requests, and much more are now tasks that you can delegate to Generative AI. It empowers you without imposing technical barriers. You don’t need to be fluent in complex codes or computer languages to harness its potential.

One of the most significant advantages of Generative AI lies in its ability to enhance efficiency, productivity, and content quality. This cooperative relationship between human intelligence and machine intelligence optimizes our workflow.

Graph for Boston Consulting Group study, showing three groups of workers, the one who didn’t use AI tools, the one who used AI tools and the one who got some additional training on how to use AI. The highest content quality and most productive group was the one who got the additional information on how to use AI. The second group on the quality is the one who just used AI, without special trainings.

Recent study of Boston Consulting Group showed that consultants who actively integrated GPT-4 into their daily tasks completed 12% more assignments, and did so 25% faster, than those who didn’t. Moreover, the quality of their work has increased by 40%. These statistics are impressive, and show the potential that Generative AI can bring to our working methods.

Responsible Use and Limitations

Despite all the benefits brought by Generative AI, there are important discussions on its limitations. One of these limitations is centered on what is called AI hallucinations. As already mentioned, Chatbots, such as ChatGPT, are based on Large Language Models to understand and produce texts.

AI hallucinations are the situations where LLMs generate inaccurate information. It happens because AI is working with algorithms and probabilities, and is not capable to understand the real-world context. While their primary objective is to create grammatically correct and coherent text, LLMs do not possess the capacity to validate the accuracy of the information present in their datasets. This limitation can lead to the dissemination of misleading information, impacting user trust.

The responsible use of AI tools becomes imperative. Users should be careful and take extra steps to make sure the information they get is accurate. One effective strategy is to request the sources of information from Generative AI tools. By doing so, users can cross-reference the provided information, reducing the risk of falling victim to false information.

By acknowledging the limitations of AI and supplementing it with human expertise, we can harness the potential of Generative AI while upholding the integrity and accuracy of the information it produces.

Tips and good practices

Generative AI acts as your personal assistant. However, achieving satisfactory results requires clear task assignment; your assistant must understand your instructions precisely.

We want to offer you some valuable tips to optimize your utilization of Generative AI tools, ensuring high-quality outcomes in your tasks.

  1. Job Role Definition: Assign a specific job role to your Generative AI tool. This contextualizes its responses, ensuring relevance and accuracy tailored to your specific needs.
  2. Task Boundaries: Define clear boundaries for the task. While Generative AI has access to extensive datasets, not all information is pertinent. Limit the scope of AI’s responses to filter out irrelevant data, refining the output.
  3. Response Format Specification: Clearly outline the format you require for the responses. Whether it’s text, lists, paragraphs, or any other format, providing specific guidelines ensures the AI delivers results in your preferred manner.
  4. Highlighting Key Areas: Identify and emphasize crucial aspects of the task. Direct the AI’s attention to these key areas, ensuring focused analysis and generation of relevant content.
  5. Ask to provide the sources: Pay attention to the information you receive and check its veracity.

Future

Generative AI, undoubtedly, raises intriguing questions about the future landscape of various professions, including content creation. In today’s digital age, crafting texts has become easier with the development of Generative AI platforms like Chat GPT. Users can effortlessly generate comprehensive text by simply providing clear instructions and the desired tone. Tasks that once consumed an entire day’s effort can now be accomplished within a matter of hours. So, the main question is: “Are AI tools gradually replacing human professionals?”

The answer lies in recognizing AI as a transformative tool that augments human creativity rather than replacing it. Content creators, for instance, might transition into roles as content editors, leveraging their unique insights and expertise to refine AI-generated content. The human critical spirit and analytical capacities still remain essential for the effectiveness of machine use. Human and machine collaboration optimizes creativity, efficiency, and innovation in the evolving workplace.

We hope that our mission to clarify your understanding of Generative AI has been successfully completed and that you have received fresh perspectives and insights.

If you enjoyed this blog article, make sure to check out our blog on how we use Large Language Models to extract information and manage content → and our use cases on Search and Similarity Analysis, Data Clustering & Classification →.

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Authors

Mariély Dias

Mariély has a successful track record in developing effective branding, content, and digital marketing strategies. She brings a unique perspective to our team, driving growth and increasing brand awareness.

Arina Matvieieva

Arina is a Marketing and Corporate Communication student at ULB with a keen interest in emerging marketing trends. Interning at Effixis, she contributes to marketing strategies, analysis and content creation.

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